Published 24.05.2022
Check out the stellar program of mcb tech .23.
Program for mcb tech .23

09.00-10.00 - Registration at Media City Bergen

10:00 - Welcome by host Chris Black

How to Control Your Attention and Choose Your Life

Nir Eyal, Expert in the intersection of psychology, technology, and business

Ever get the feeling you’re bombarded with too many pings, dings, and rings? You’re not alone. In an age of ever-increasing distraction, technological and otherwise, how can knowledge workers do their best work? Nir Eyal, bestselling author of "Hooked: How to Build Habit-Forming Products", wrote the book on the secret psychology of technology. However, in this talk, Nir provides the antidote to the current distraction crisis. 

Nir shares the findings of his five years of research into how to master what he calls, "the skill of the century," the power to be "Indistractable." Nir's entertaining, research-backed talk, provides practical advice and memorable strategies for managing distraction in business and life.

How to unleash the potential of diversity and inclusion

Aron Kroon, award-winning leader, diversity and inclusion

Aaron will be discussing the significance of "walking the talk" in regards to diversity and inclusion. During his keynote address, he will share his personal story on how he transformed being different into his greatest leadership asset. Additionally, he will provide valuable insights on how to begin your own journey towards fostering diversity and inclusion in your work environment.

Experimenting with GenAI 

Anders Grimstad, Head of Foresight and Emerging Interfaces, Schibsted Futures Lab

Get an insight into how Schibsted works with scenarios and experimentation in GenAI.

Project Origin: Truth, Trust & Technology

Bruce MacCormack, Principal Neural Transform

Anne Jacobsen Memorial Prize

Kjersti Løken Stavrum, Jury leader CEO Tinius Trust


12:00-13:00 - Lunch 

AI: separating science from fiction

Pinar Heggernes, Professor and Deputy rector of University of Bergen 

Era of Generative AI

Nina Schick, Advisor specialising in Generative AI

The power of following your passion

Björn Myreze, CEO and founder Myreze

14:14-14:45 - Break

The New Gravity of The Global Media Universe

Evan Shapiro, Media Universe Cartographer

Preparing For The Future of Tech

Marty Cagan, Silicon Valley Product Group

Mainly powered by a stream of advances in AI technologies, there are fundamental changes underway in how our products are able to meet the needs of our customers, in the shape of the product teams that create these products, and in how each person on the team performs their job.  In such a rapidly changing environment, how can you improve your chances that your company can take advantage of the many new opportunities, and respond to the new threats, so that you can survive and thrive into the future?

16:00 - party time