When
25. - 26. September.Time: 09:00 - 15:30
What
Day 1: September 25, 2024
09:00 - Welcome
Host Chris Black, Global Head of Brand & Communications at Vizrt
09:05 - The Future of Schibsted Media
Siv Juvik Tveitnes, CEO of Schibsted Media
Siv Juvik Tveitnes is the CEO of the brand new Schibsted Media, arguably one of the most influential news media companies in Europe. Where does she aim to take Schibsted Media in the coming years, and how will the new Schibsted Media grow? Tveitnes will share her vision of how Schibsted Media will develop, her thoughts on the profitability of news media, and what the future holds for the news media ecosystem. Join us for the future of Schibsted Media!
09:40 - Capturing Magic by Turning Cameras into Software
Håkon Espeland, CEO at Muybridge
Join us for this session where Håkon Espeland gives us an insight into how Muybridge is turning cameras into software. We will explore how their technology can revolutionize media production, storytelling, and viewer engagement. Don't miss this deep dive into how turning cameras into software will influence broadcast, sports, and digital communication in the next era of imaging.
10:00 - What an Editor Learned from Moving to the Product Department and Back Again
Jan Stian Vold, Managing Editor and Product Developer
Jan Stian Vold is the managing editor who became a product developer, before going back to the newsroom as an editor again. What did he learn from working in these two different worlds? What are the best aspects of how editorial teams work, versus how product teams work? What are the key differences, and what can the two learn from each other? Last but not least: What do both cultures need to change to improve?
10:20 - Coffee Break
10:50 - Future Beat: The Next Innovation Frontier
Pete Mathias, Venture Capitalist
Generative AI is not merely a continuation of existing technology, it is a wholly new technological paradigm. What does that mean, and where will generative AI take us? Pete Mathias has substantial venture capital and startup experience, and will share what venture capitalists look for when they assess this technology and attempt to think about the future for media tech globally.
11:25 - The Trust Factor: Ensuring Media Integrity with C2PA
Sergej Stoppel, Chief Innovation Officer at Wolftech Broadcast Solutions
In a world where speed and accuracy are paramount, journalists must navigate unprecedented challenges in verifying content under intense pressure. In this presentation, we explore how Wolftech empowers journalists with tools like C2PA to authenticate images and stories, ensuring truth and trust are at the core of every report. Discover how these cutting-edge innovations are enabling journalists to not only meet the demands of modern media but also rebuild trust with their audiences in today's fast-paced digital landscape.
11:45 - Lunch Break
12:45 - C2PA Content Credentials: the Global Movement Toward Transparency and Trust
Andy Parsons, Sr. Director, Content Authenticity Initiative at Adobe
As media producers and consumers, we are living in unprecedented times. Incredible generative tools are fueling an ecosystem of distrust and confusion. Since 2021, the Coalition for Content Provenance and Authenticity (C2PA) has been working to develop a technology standard for verifiable, trustworthy content provenance, called Content Credentials. Now, to bring the standard into widespread use, it will be the work of content creators, news organizations, publishers, tool makers, and hardware manufacturers to come together and deploy Content Credentials. This talk will trace the journey to date and the path forward, focusing on practical considerations and painting a picture of a future in which authentic content stands out.
13:20 - Navigating the Future: Top Five Media Industry Trends
David Thomson, DPP
In its Demand vs Supply reports, the DPP engages with media and entertainment businesses to identify key industry needs and analyses how well these demands are being met by vendors. David Thomson will be fresh from producing the fourth report in the series at IBC 2024 and will discuss what he sees as the five biggest media industry trends.
13:45 - Coffee Break
14:15 - How sensor data enables both breaking news and investigative reporting
Ketil Moland Olsen (Media Cluster Norway) and Anders Grimsrud Eriksen (BT)
In today’s hyper-connected society, sensors and IoT devices are everywhere. Combined, they generate an ocean of data with significant potential for breaking news and investigative journalism. Yet, this resource remains underutilised in many newsrooms.
In this session, Ketil Moland Olsen and Anders Grimsrud Eriksen will explore the world of sensor journalism—Journalism of Things—and real-world examples of how sensor data can be a journalistic power tool. From the crucial role flight traffic data played in Bergens Tidende’s investigative coverage of a helicopter crash to Media Cluster Norway’s collaborative sensor project across newsrooms and tech partners, this presentation will spark your imagination on how to harness sensor data to uncover stories hiding in plain sight.
14:45 - CTO Panel: What Are the CTOs Looking For?
Daniel Vestergaard (DR), Pål Nedregotten (NRK), Adde Granberg (SVT), Christian Birkeland (TV 2), hosted by Hilde Sandvik
Join us for the first-ever summit of Chief Technology Officers from Nordic broadcasters at Future Week. They will share their needs, frustrations, and predictions when it comes to media technology. In this session, you will hear the CTOs from NRK, TV 2, SVT, and DR discuss the big topics of our time. Is it better to build in-house than to buy off the shelf? Will AI really make everything easier? What is the biggest challenge short-term, and what demands are they anticipating in the near future? And which broadcast technology are they most excited about, right now?
15:30 - End of Day 1
Day 2: September 26, 2024
09:00 - Welcome
Host Chris Black, Global Head of Brand & Communications at Vizrt
09:05 - Fact-checking Gaza and the US election: stories from the frontlines in the war for truth
Shayan Sardarizadeh, senior journalist at BBC Verify
How does the BBC work to verify stories from Gaza and the US elections when misinformation is rampant and the information ecosystem is under siege by intense influence campaigns? Shayan Sardariizadeh works on the digital frontline for BBC Verify and is widely recognised for his work on the wars in Ukraine and Gaza. He comes to Future Week to share his knowledge and stories from the search for truth in times of digital warfare.
09:40 - Driving Innovation the Amedia Way
Markus Rask Jensen, Director of News at Amedia
How do you innovate and serve 109 different newsrooms, some with as few as two employees? In this session, you will learn about Amedia's unique way of product development, both when it comes to developing for end-users and for tools to be used in the newsroom. Markus Rask Jensen will tell us about Amedia's data strategy, how they use hyperlocal data and how they make a range of new AI tools available for a very diverse set of newsrooms.
10:00 - Anne Jacobsen Memorial Award Presentation
Inas Hamdan and Kjersti Løken Stavrum
The Anne Jacobsen Memorial Prize 2024 is awarded to Inas Hamdan, a journalist at Sydsvenskan, for her exceptional work, particularly through her article series "The World's New Image of Sweden". Her work exposed a major disinformation campaign using AI to analyze and debunk misleading narratives from Al Jazeera. Inas Hamdan's unwavering commitment to truth and her ability to navigate complex cultural and digital landscapes make her a deserving recipient of this prestigious award.
10:10 - Coffee Break
10:40 - Interview with AJM Award Winner
Kjersti Løken Stavrum and award winner, Inas Hamdan.
11:05 - The AI Frontier: Dreams and Dangers Ahead
Bo Bergstedt, Enterprise Architect (AI) at TV2 Denmark
It's been two hectic years since OpenAI began releasing generative AI products to the public, sparking an AI arms race. The consequences vary depending on who you ask: Some fear the impact of increasingly powerful models, while others see it as an opportunity for humanity to reset and restart. Join Bo Bergstedt as he explores the progress made since the concept of «machines that think» entered the mainstream, and examines how we are steadily advancing toward both the dreams and fears surrounding this transformative technology. What will the rapid development of AI mean for the media industry, and what should you do to prepare for what is guaranteed to be a most interesting future?
11:40 - Lunch Break
12:40 - The Web Has Turned to Crap. Now What?
Ryan Broderick, Author of Garbage Day
The web is broken and has been for quite some time. What used to be a fun playground, a common conversation and a place of inspiration is increasingly turning into… well… crap? How did we get here? And what now? To answer these questions, welcome Ryan Broderick, a guy who self-identifies as «extremely online». He has been exploring the quirks, turns and major shifts of the web over the last few years through his award-winning newsletter Garbage Day. What's going to happen next? And should there not be a better internet than what we are stuck with now?
13:10 - How C2PA Will Reshape Our Newsrooms
Tessa Sproule, Director of Metadata and Information Management at CBC/Radio-Canada
C2PA is more than content credentials and can fundamentally change how newsrooms work. Tessa Sproule shares how CBC/Radio-Canada uses the implementation of C2PA as a springboard for rethinking and restructuring their entire newsroom and journalistic processes. The challenge is formidable: how does one prepare a whole newsroom for a boom in transparency, both in terms of workflow and best practices? You will learn how C2PA can be an important enabler for better journalistic processes.
13:40 - How we built the world of Alan Walker
Kristian Berg, Creative Director at Apparat
Kristian will talk about the creation of World of Walker and how they built a worldwide fan community through various untraditional formats.
14:00 - Coffee Break
14:30 - The Disinformation Election: Truth and lies in the presidential campaign
Panel: Hilmar Mjelde (HVL), Maria Amelie (Factiverse), Ryan Broderick (Garbage Day), Laurie MacGregor (NRK), Hosted by Gerd Margrete Tjeldflåt (Bergens Tidende)
Welcome to a conversation on the potential impact of disinformation in the upcoming US election — what we can learn from it and what actions we can take to counter it. How do we prevent the spread of disinformation when leading politicians and their supporters are sharing falsehoods, misleading claims and even bizarre memes on outlandish topics, such as sex with furniture?
How should newsrooms address half-truths and outright lies? Can fact-checking or advanced technologies help when the tools of deception, such as deepfake audio and video, are growing more sophisticated by the day? And as Europeans, how can we safeguard our democratic processes from being undermined by the disinformation we observe in the US elections
15:00 - From Tradition to Transformation: Lessons from the FT's Strategic Bets
Isabelle Campbell is Vice President of Portfolio and Programmes at the Financial Times
The Financial Times has balanced its rich journalistic tradition with the need for modern innovation. Isabelle Campbell will share insights on how they drive digital transformation, drawing on examples such as the pioneering paywall and the recent low-cost FT Edit app. She will explore the challenges of innovation, the risks and rewards of strategic bets and the importance of collaboration across teams.
Changes to the program might occur.