Published 01.07.2022
Get to know the speakers of Future Week 24.
Pål Nedregotten

Director of Technology @ NRK
Pål Nedregotten heads technology and product development at the Norwegian Broadcasting Corporation (NRK).  With 30 years of expertise at the intersection of journalism and technology, he previously served as EVP Data and Technology at Amedia, Norway’s largest publisher. He’s also been chair at the Norwegian Media Business Association.


Christian Birkeland

Chief Digital Officer @ TV 2 Norway
Birkeland is the Chief Digital Officer at TV 2, responsible for subscription, distribution, and technology. He joined TV 2 in 2017 as Director of TV 2 Sumo / TV 2 Play, coming from the position of CEO at RiksTV. He has also spent many years working as a technology advisor and industry specialist in telecom, media, and entertainment at the consulting firm Accenture. He is the chairman of "SFI MediaFutures," serves on several boards, and is an advocate for product organization, agile methods, and digital transformation.


Adde Granberg

CTO & Head of Production, Swedish Television (SVT)
Adde Granberg has worked in the television industry since 1991. He started out his career at Swedish youth channel ZTV as a sound engineer. From 1994 until 2010 he ran his own broadcast consultancy, in 2010 he joined Swedish Television (SVT) with a remit to improve the technical infrastructure and workflow at the station. He was responsible for managing the remote TV production for the 2012 London Olympic Games and the 2014 FIFA World Cup in Brazil, and is currently moving SVT towards an IP and cloud-based future.


Tessa Sproule

Director of Metadata and Information Management @ CBC
Tessa Sproule is a dynamic innovator and visionary leader at the forefront of digital transformation in media. With a knack for identifying opportunities amid the relentless march of disruptive technologies, Tessa has become a highly sought-after speaker on generative AI, content authenticity standards, and the pivotal role of metadata in content verification, analysis, production, and distribution.


Markus Rask Jensen

Director of News Amedia
Markus Rask Jensen is the director of News at Norwegian publisher Amedia, in charge of editorial development and editorial product development at the company. He’s the former editor in chief of local newspapers Avisa Nordland and Bodø Nu, located in Northern Norway, and has spent most of his career in local news media.



Andy Parsons

Senior Director, Content Authenticity Initiative @ Adobe
Andy Parsons is the Senior Director of Adobe's Content Authenticity Initiative, leading the development of software and standards for digital provenance. With a background in software engineering, product design, and business strategy, Andy empowers creative professionals through innovative technology. He is known for his hands-on leadership and expertise in emerging technologies.



Raquel Vazquez Llorente

Head of Law & Policy, Technology Threats & Opportunities @ WITNESS
Raquel is a lawyer at WITNESS, focusing on audiovisual media in conflict and human rights crises. She leads a team studying AI and deepfakes' impact on media trust and tackles regulatory challenges. Previously, she helped build eyeWitness, a tool for authenticating audiovisual evidence. Admitted to the Madrid Bar, she holds degrees from LSE and Universidad Carlos III de Madrid



Bo Bergstedt

Enterprise Architect (AI) @ TV2 Denmark 
Bo Bergstedt, the Enterprise Architect (AI) at TV 2 Denmark, has a career focused on media product development. Formerly a Technology Strategist, he identifies technological trends and their impact on TV 2. Since 2018, Bo has led projects using Generative AI to create videos, images, and voices, and develops internal guidelines for its use. His expertise also covers blockchain, gamification, streaming, and the Metaverse, driving innovation at TV 2.


Siv Juvik Tveitnes

Konsernsjef @ Schibsted Media.
Siv Juvik Tveitnes is the EVP of News Media and former COO of Schibsted Media. She chairs the boards of Aftonbladet and Svenska Dagbladet. Her previous roles include CEO of Bergens Tidende and Stavanger Aftenblad, and positions at Media Norge, Bergens Tidende AS, and Bekk Consulting AS. She holds a master's in Business Administration from the University of Bath and a bachelor's in Social Sciences from the University of Bergen


Håkon Espeland 

Co-Founder & CEO @ Muybridge
Håkon Espeland is the Co-founder and CEO at Muybridge, a deep-tech company re-inventing the camera by turning them into software, on a mission to reimagine the future of storytelling. Håkon holds an M.Sc. in Cybernetics from NTNU, specialized in real-time embedded systems, and has, together with several of the Muybridge team members, created leading mission-critical systems within broadcasting


Markus Årstad 

Founding Designer @ Flighty
Markus Aarstad is the designer of Flighty, a renowned flight tracking app for iOS. He is the only Norwegian to have won the prestigious Apple Design Award, and the Flighty app has also been a finalist for App of the Year. He is deeply engaged in the intersection of technology and human behavior.



Kjersti Løken Stavrum 

CEO @ Tinius Trust.
Kjersti Løken Stavrum is the jury leader for the Anne Jacobsen Memorial Prize. She has a background as a journalist and editor. Løken Stavrum is the CEO of Tinius Trust - the controlling owner of Schibsted ASA, has been the chairman of Norwegian PEN, and led the Freedom of Expression Commission in Norway. She has previously been the secretary general of the Norwegian Press Association, has an education in political science, and has a master's degree in management. 


Ryan Broderick

Author of the Webby-Award winning newsletter @ Garbage Day
Ryan Broderick is the author of the award-winning tech newsletter Garbage Day. Ryan has spent far too much time online, and is desperate for ways to turn that obsession into something useful.



Jan Stian Vold 

Development Editor @ BT. 
Jan Stian Vold (47) is the Development Editor at Bergens Tidende. He has worked at BT his entire career, in various roles. For the past three years, he has focused on editorial product development.



Pete Mathias

Venture Capitalist @ Alumni Ventures
Pete Mathias is a Partner at Alumni Ventures, a leading venture fund. He has extensive international investing experience across the U.S., EU, and China, and was previously a Senior Director at Bertelsmann's $1.5B+ venture arm. Pete began his venture career at 406 Ventures and was a founder in the Harvard Innovation Lab. He holds degrees from the University of Oxford (Distinction), Dartmouth College (MBA and A.B. magna cum laude), and Harvard University (MPA).

Daniel Vestergaard

VP of Media Architecture @ DR
Daniel Vestergaard has extensive experience in advanced media production and innovative technology, especially in news. He has played a key role in transforming DR into a modern tech hub, aligning technological investments with DR's public service goals. Daniel also contributes to DR’s AI Forum, helping to develop and implement generative AI guidelines that balance innovation with maintaining DR's credibility.

Chris Black 

Head of Global Brand and Communications @ Vizrt Group
Chris Black’s career in the media industry has spanned more than 25 years, specializing in communications, virtual graphics productions, live productions, mapping systems, and active as an art director and director/technical director for television stations across the United States. Today, Chris is the Global Head of Brand and Communications for Vizrt Group and leads a team of talented creatives who help explain and visualize the world of software defined visual storytelling.