Always a Kickoff (NO)

This year, TV 2 has really lived up to its slogan: Always a kickoff. From August to June, the channel has shown over 700 live football matches on its platforms. Why all this football?

When

11. June.

Time: 12:00 - 12:30


What

Football has always been important for TV 2, but this season has been special. For the first time, the media house has shown the Premier League, the Champions League and the Europa League, as well as all of Europe's international matches. TV 2's head of football, Eystein Thue, explains why football is so important for TV 2, how to manage rights in a very competitive media market and how the editorial staff works internally to further strengthen interest.


Eystein Thue (43) is a graduate of political science, Christianity and music, but has worked as a journalist throughout his adult life. The first ten years he covered Brann for Bergens Tidende, before he started as a desk editor in TV 2 Sports in 2008. Since 2014, he has been the channel's head of football. Eivind is a Tottenham fan.

Ps: This presentation will be held in Norwegian.


I år har TV 2 virkelig levd opp til sitt slagord: Alltid et avspark. Fra august til juni har kanalen vist over 700 live fotballkamper på sine plattformer. Hvorfor all denne fotballen?

Fotball har alltid vært viktig for TV 2, men denne sesongen har vært helt spesiell. For første gang har mediehuset vist Premier League, Champions League og Europa League - i tillegg til alle landskamper i Europa. TV 2s fotballsjef forteller hvorfor fotball er så viktig for TV 2, hvordan de skal forvalte rettigheter i et mediemarked med sterk konkurranse og hvordan redaksjonen internt jobber for å styrke interessen.

Eystein Thue (43) er utdannet innen statsvitenskap, kristendom og musikk, men har jobbet som journalist i hele sitt voksne liv. De ti første årene med å stort sett dekke Brann for Bergens Tidende, før han i 2008 begynte som vaktsjef i TV 2 Sporten. Siden 2014 har han vært kanalens fotballsjef. Han er Tottenham-fan og er har vært lagleder for en gjeng gutter i sitt lokale idrettslag Vadmyra siden de var 11 år. Nå er de 29.


This event is a part of the Media City Bergen Future Week on June 11-14.
50+ events will be taking place inside the Media City Bergen building and all focused on topics that challenge our common future as it is driven an shaped by technology.

Read more about it here: https://www.mediacitybergen.no/future-week/

If you are interested in more events like this, you can sign up to our newsletter here: http://bit.ly/NCEmedianyhetsbrev

Where

Atrium
Lars Hilles Gate 30
5008 Bergen

Organizer

Future Week, NCE Media & TV 2