Time: 14:00 - 15:00
Frameworks and principles to succeed with Conversion Rate Optimization (CRO)
As the cost of marketing increases, a lot of businesses will have to get more out of the traffic they are already buying. Having the right frameworks and process for your Conversion Rate Optimization efforts (CRO) may prove critical in order to get the most value out of your marketing budgets. Jonas will talk about how to implement a CRO process and how to run a successful experimentation programme.
Presented by: Jonas Moe, CRO and Experience manager, TV 2
This talk will be given online, but you are still welcome to come to watch it in the Media Lab (9th floor, tower 3, Media City Bergen).
The presentation will be streamed on IBM UStream: https://video.ibm.com/channel/JwKVCZnuuf5
The talks are organized by Media Cluster members Vizrt, TV 2, Vimond, 7Mountains, and Mjoll, and hosted in the MCB Media Lab.
Lars Hilles Gate 30