Marty Cagan to Media City Bergen 11 April 

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Published 24.03.2022
Don't miss out on the opportunity to hear Marty Cagan share his insight and knowledge from the product development space!
Product is Hard - a talk by Marty Cagan

As Steve Jobs said, "There's just a tremendous amount of craftsmanship between a great idea and a great product. As you evolve that great idea, it changes and grows. It never comes out like it starts because you learn a lot more as you get into the subtleties of it. And you also find there are tremendous trade-offs you have to make... Designing a product is keeping 5000 things in your brain and fitting them all together in new and different ways to get what you want. And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently." During this talk Marty Cagan will explore the nature of this craftsmanship, especially the critical collaboration between product management, product design, and engineering, and how strong product teams work to discover a great product.

Marty Cagan is doing this talk free of charge in honor of Anne Jacobsen, the recently deceased CEO of Media City Bergen. All proceeds from ticket sales will go to funding the Anne Jacobsen Memorial Award.

Marty Cagan, Founder and Partner, Silicon Valley Product Group

Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including HP Labs, Netscape Communications, and eBay. As part of his work with Silicon Valley Product Group, Marty is an invited speaker at major conferences and top companies across the globe. Marty is also the author of the books INSPIRED: How to Create Tech Products Customers Love and EMPOWERED: Ordinary People, Extraordinary Products.