Boosting Industries and Sustainability Through AI and Collaboration

Published 28.05.2020
To power innovation and deep tech projects, the Norwegian Cognitive Center can be just what the doctor ordered, as society emerges from the Covid 19 global pandemic.

In these special times we are happy to announce that the Norwegian Cognitive Center for Applied AI is operative and has the capacity to assist with your AI-projects and ideas. Using cognitive technologies and AI to build sustainable solutions in all industries will be key to more effective, adaptable and robust businesses going forward, especially as many sectors are left paralyzed and heavily affected by the corona crisis.

The Green Transformation

New technologies and solutions will be an extremely valuable asset to boost sustainable foundations in business and society and to support the much-needed global green transformation. AI can play a key role in various areas of business development, such as analysis, prediction models, decision support, fraud detection, image recognition, supply chain optimization, language support, streamlining and optimization of consumption, circular economy, models for reducing waste and pollution, improving business models and modernize infrastructure. This applies to many industries like ocean technologies, seafood, health care, finance, media, real estate, tourism, maritime, retail and e-commerce, process automation, manufacturing, logistics, and so on, as well as the public sector.

The need for speed

Still AI adoption is overall low in society, and the technology is still new, but that is about to change. The potential that lies in applying AI into business and society is profound. The Norwegian Cognitive Center aims to speed up this transformation by offering tools, competence and methodology and at the same time highlight and safeguard the development of technology ethics and responsibility. The Center provide services complementary to both academic research, consultancies and established commercial products on any platform.

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Collaboration as a business model

The Norwegian Cognitive Center is a strong industry cross over initiative to build Norway as a powerful European hub for applied AI, and to attract world leading expertise. A wide range of robust industries, entrepreneurship, solid and relevant academic research environments and a forward-leaning public sector lay the foundation for the joint initiatives. Fueled by collaboration and cooperation the Center offers a shared competence across sectors and industries, unique in a European Context.

National consortium initiated by NCE Media

The consortium comprises several industry clusters, representing hundreds of companies, many of them global leaders in their fields. The Center was initiated through the close collaboration between IBM and NCE Media, with IBM also being a partner in the Media City Bergen Media Lab. It is the complete and full ecosystem with solid industry clusters, a strong academic environment, and a forward leaning public sector that makes the Norwegian West Coast region particularly attractive and suitable for such a center.

IBM is chosen as the technology partner. Norwegian Cognitive Center is owned by GCE Ocean Technology, NCE Media, NCE Seafood Innovation, NCE Finance Innovation and Proptech Innovation, with Norce, NORA, Bergen Chamber of Commerce and Industry and the City of Bergen as key players. Also part of this initiative is VIS Innovation, Helse Bergen, NHH Norwegian School of Economics and Western Norway University of Applied Sciences (HVL) and NCE Maritime Cleantech.

Visit the Norwegian Cognitive Center website for more information.

Important for the Media Industry

– The Covid 19 global pandemic has shown how vulnerable parts of our society can be, and how small a corner of the world Norway represents. To me, the fact that we are able to build such great consortiums across industries and interests in Norway and our extended international network makes me really optimistic as to how we can foster stronger and more resilient societies, says Anne Jacobsen, CEO of the Norwegian Media Cluster/NCE Media.

Jacobsen is especially interested and invested in what AI can represent for the media sector that NCE Media represents.
– AI can be of great use in the media industry for recommendation algorithms, robotics, prediction models, video analysis, image recognition, language support and so much more. In addition, we are eager to see how AI can play a role in fighting fake news and break filter bubbles, as well as ensuring the very pillar of our democracy, which is an informed and enlightened society. Without the democracy being sustainable, nothing is really sustainable.

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