Dirtybit puts the Media Cluster on the Map at PGC London

Published 31.01.2018
Dirtybit's VP of Business & Marketing, Anette Ståløy, was one of the speakers at last week's Pocket Gamer Connects in London. (Photo: Aurora Berg)

Dirtybit's VP of Business & Marketing, Anette Ståløy, was both a speaker at Pocket Gamer Connect (PGC) and a judge at the PGC awards show last week. In her session she shared insights on how Dirtybit is working with company culture. According to Ståløy, this was a hot topic following her talk about company culture at PGC in Helsinki last year, so at this event the organizers put together a track with 4 speakers on the subject, including a speaker from Rovio, the company behind Angry Birds.  

– It was a great honour both to attend as a speaker and taking part in the award show. I had more then 15 meetings during the event, and also got to meet with a lot of incredibly talented people from the games industry, and returned with my bag filled with new business cards. I got to meet with some of our most important partners, including Apple and Google, and also some new potential partners, Ståløy says.


Anette Ståløy, Dirtybit's VP of Business & Marketing, with Craig Chapple, Senior Editor at PocketGamer.biz. (Photo: Steel Media Ltd)

This year's event was the biggest conference in PGC's history, with 310 speakers, 180+ sessions and 1930 delegates. The line-up featured the biggest companies in the industry, including Unity's David Helgason, Lightneer's Peter Vesterbacka, Supercell's Marika Appel, Alexis Bonte from Atomico, Paul Heydon from LVP, Miles Jacobson from Sports Interactive, the Yogscast crew, Mathias Norvig of Sybo, ustwo's Dan Gray, Paul Gouge of Playdemic, Jagex CEO Phil Mansell, ESL's James Dean and John Peterson of Jam City. 

There proved to be significant interest in both the Norwegian Games Industry and Media City Bergen.

– Media companies were heavily represented at the conference, and many of them expressed great interest in both the Norwegian Games Industry and the cluster project in Media City Bergen. All in all, this was a very successful trip to London, and we are already looking forward to the next event, she said. 

Read more about the event here (Pocket Gamer)