mcb tech .22

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mcb tech, the conference for leaders preparing for tomorrow. Save the date: 9 June, 2022.


9. June.

Time: 08:30 - 16:00


mcb tech is a joint initiative between the Norwegian Media Cluster and the Finance Cluster in Bergen. The annual future-focused tech conference is to be held for the fifth time on 9 June 2022. And for the first time in two years, this year's conference will be a physical conference. The conference focuses on new technology as a key driver in business, providing new opportunities and challenges. The need for new strategies and business models and adopting a digital mindset is key to future success. With world-renowned keynote speakers on innovation and technology, mcb tech will leave you with a new perspective on how to strategize and grow your future business. Among the speakers you will find:

    • Benedict Evans - a Leading Technology Analyst and an internationally renowned expert on emerging trends, giving you the rundown of the modern tech scene
    • Sofie Hvitved - Futurist & Special Advisor in Media & Technology, specializing in “the metaverse” and Web 3.0
    • Tim Harford - Journalist, Economist & Broadcaster, a captivating speaker about the modern economy
    • Agnes Stenbom - Responsible Data & AI at Schibsted, a highly recognized and knowledgeable spokesperson on responsible use of data and AI in news, media, and advertisement.
    • Anders NoråsDirector of Software Engineering (CTO), known for entertaining, energetic, and highly engaging presentations.
    • Tendayi Viki - an award-winning author and an expert on how to innovate within large corporations.

09:00-09:30 - Registration

09:30 - Welcome by Siri Lill Mannes

Three Steps to the Future - with Benedict Evans
The most exciting themes in technology today are transformative visions for 2025 or 2030: crypto, web3, VR, metaverse… and then everything else. Meanwhile, hundreds of start-ups take ideas from the last decade and deploy them over and over in one industry after another. And trying to keep up, the old economy faces waves of disruption from ideas we first talked about in the 1990s.

Panel: Europe’s Big Tech crackdown: A Revolution to Rein in the Kings of Big Tech
Europes Digital Markets Act and Digital Services Act takes a hammer to Big Tech as it targets the most powerful intermediating platform (aka gatekeepers) with an ex ante, pro-competition regime. Have BigTechs amplified disinformation and extremism with no accountability? Well, the EU believes so and is poised to do something about it with the DMA and DSA.
In the panel you will meet:
  • Angela Mills Wade, Executive Director of the European Publishers Council (EPC)
  • Petra Wikström, Director of Public Policy at the Nordic media- and digital consumer brands company Schibsted
  • Gry Haugsbakken, State Secretary in the Ministry of Culture and Gender Equalit

10:30 - Break

Let us Amaze you!

Panel: Cyber Wakeup Call: How can We Prepare for the Future?
Cyber adversaries plan their attacks with both a short and a long view. And while it is difficult to see the future with crystal ball precision or even predict it, we can atleast prepare for the future and work to mitigate potential threats. There are many steps organizations can take to avoid making news headlines for all the wrong reasons. So even though there are many challenges we face, but one thing is for sure: the importance of forward-thinking cybersecurity will be a priority for years to come.
In the panel you will meet:

  • Torgeir Waterhouse, Founder and Partner at Otte
  • Per Thorsheim, security manager for BankID & BankAxept at Vipps

The Metaverse and the future of the media landscape - with Sofie Hvitved
Ten years from now, will we live a large part of our lives in the virtual world? What is the Metaverse exactly? How will web3 affect the media industry regarding the new virtual ownership with NFT’s and DAO’s that might be changing the relationship between the users and the producers. Is the new creator economy on the rise? What are the long-term perspectives? And not at least: How should your company react? Join Sofie Hvitved, Senior Advisor and Head of Media at the Copenhagen Institute for Futures Studies, for a rundown on some of the newest trends affecting the future of how we live, work, interact, transact and consume media.

Green Code 2022 - with Anders Nordås
Green computing is always about energy efficient servers, hardware without hazardous materials and other things that appeal to hardware buffs. Cloud computing is great, but what else can us programmers do to help the environment? Back in 20109, Anders showed us how to be eco-friendly through writing better code and smarter business logic in his lightning talk Green Code.
More than ten years late, in the decade where the world needs to deliver on the UN Sustainability Goals, Anders revisits his 2009 presentation to explore how we programmers can contribute to eco-friendliness by writing better code and designing better software.

12:05 - Lunch

Let us Amaze you!

Can disruption make us more creative? - with Tim Harford
Using the latest research, and examples from music to commuting to innovation, Tim Harford explores the power of obstacles to produce creative solutions - and our instinctive resistance to what can be a painful process.

Responsible AI: A product management essential - with Agnes Stenbom
There has been much talk about the ethical risks of Artificial Intelligence (AI) in recent years, with tech companies and regulators alike assessing the downsides of the new technological opportunities. But what does it all mean in practice? In her talk at mcb tech, Schibsted's Agnes Stenbom will explain why "responsible AI" is not an end goal, but an essential part of creating AI-powered products and services that users trust, enjoy and find worth paying for – today and in the future.

14:00 - Break

Let us Amaze you!

From Innovation Theatre To Invincible Company - with Tendayi Viki
How do you manage a balanced innovation portfolio? How do you design the right innovation programs to create value? How do you create the right culture that enables innovation? Together with Tendayi Viki learn three ways you can make innovation predictable by creating a repeatable innovation ecosystem within your company.

Q&A session with Tendayi Viki, Tim Harford, Agnes Stenbom, Sofie Hvitved and Benedict Evans

Let us Amaze you!

15:30 - Conference end

16:00 - mcb tech .22 Afterparty in Media City Bergen
A night to remember. The music. The food. The drinks. The location. The vibe. And - the people.
We are looking forward to finally throw a party without any restrictions, and we'll make sure that Future Week and mcb tech .22 ends with a party for the history books! Join us in the MCB Atrium, Thursday 9 June from 4:00 pm to 22:00 pm. Food and drinks will be served from 4:00 pm.
YOU are invited. Welcome!

More speakers to be announced! For more information, visit mcb tech .22 website and find the tickets here.

Read about mcb tech .21 here. 

This event is a part of the Media City Bergen Future Week, a media and mediatech festival consisting of a number of research seminars, conferences, workshops, breakfast ­meetings, popup talks, entertainment, demos, presentations, debates, talks, and discussions. Save the dates 7 - 10 June, for Future Week 22, a week of inspiring events in Bergen, Oslo, and Stavanger.
Read more about Future Week here.
If you are interested in more events like this, you can sign up for our newsletter here.


Lars Hilles gate 30
5008 Bergen

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