NCE Media – the Media Innovation Engine

Published 10.01.2015
The Norwegian Media Cluster has been awarded a Centre of Expertise status from Innovation Norway, and has its own cluster organization, NCE Media (Norwegian Center of Expertise in Media).

NCE Media is the innovation engine for the cluster members and has five full time employees that actively work to enhance activity in the cluster and facilitate innovation processes among members, as well as programs for ­partners and sponsors. NCE Media is located in the Media Lab in Media City Bergen™ (top floor, south tower), and runs the Media Lab as well as other innovation projects and activities in the Media Cluster.

Media City Bergen, the Media Cluster HQ.

Norwegian Innovation Clusters is a government supported program. The program aims to trigger and enhance collaborative development activities in clusters and to increase the individual company's innovativeness and competitiveness.

The Norwegian Media Cluster has members all across Norway. Our HQ, Media City Bergen (MCB) in Lars Hillesgate, is not just a building for those with offices there, but also a competence and resource center for a broadly composed Media Cluster. Here, you can hold your meetings, participate in a wealth of different events and, not least, use the state-of-the-art and forward-looking media lab, MCB Media Lab, for innovation projects, research, workshops or product development alongside other members and environments in the cluster. 


We are hosting a number of seminars, demos, workshops and social gatherings in the Media Lab throughout the year.

NCE Media's main task is to ensure the best possible conditions for the Media Cluster innovation power. NCE Media is also responsible for, and runs, the Media Lab - The media cluster hot spot. NCE Media organizes a wealth of seminars, courses, workshops, study trips and conferences year round.

The purpose of these events is both to facilitate more and better cooperation between the players, but also to contribute to competence raising and keeping up-to-date in the field. Some of the most popular events are Show&Tell, the cluster's informal mingle arena where you can meet people and keep up-to-date on the Media Cluster's latest news at the same time.

Breakfast seminar in the Media Lab Showroom

The Media Lab is a place where the industry can meet research and educational institutions. The University of Bergen, BI Norwegian Business School, the Norwegian School of Economics (NHH), Western Norway University of Applied Sciences and Christian Michelsen Research are all active in the Media Cluster.

NCE Media stimulates and contributes to specific development projects between different players in the cluster and R&D environments. It is our expressed goal to establish a joint center for research driven innovation in the cluster, with and for the companies, and to contribute to strong growth in project funding from regional research funds, the Research Council of Norway and EU framework programs.

NCE Media also has a good overview of public funding agencies and provides specific assistance in relation to designing and adapting cluster members' project applications. Funding from e.g. the Research Council of Norway or Innovation Norway is often proportionate to the companies' activity in the cluster

We regularly hold seminars where we can assist member companies with project funding.  

We know all our companies well and we continuously work to make connections, bring new and old partners together, and establish joint projects. In 2017, NOK 130 million in innovation funds was awarded to various projects carried out by cluster members.


2017 was a good year for the Media Cluster. We surpassed 100 members, 331 jobs were created and 130 MNOK in innovation funding was awarded to member companies. 

NCE Media prioritizes internationalization for cluster members through increased sharing and cooperation in international networks. On arenas such as NAB, IBC etc., we work to provide exhibition and marketing opportunities for our members.

The Media Lab has a dedicated program for internationalization, and we take advantage of the global network from Innovation Norway. We also have a close collaboration with Entrepreneurs Roundtable Accelerator i NYC (ERA), as well as other, global innovation hubs and accelerator programs.

As part of the work on internationalization, delegations and study trips are also organized for cluster members.


In 2017, we brought a delegation from the Media Cluster for a study tour to IBC in Amsterdam. 

NCE Media is responsible for the adaption and resources necessary for innovation and cooperation in the cluster, as well as offering services that contribute to increasing innovation and value creation in the cluster companies. We have a long term relationship and collaboration with Justin Ferrell, a world leader on Design Thinking. Every year, Ferrell is visiting the cluster to do coaching and run workshops with cluster members - a clear highlight.


Design Thinking specialist Justin Ferrell on one of his yearly workshops in Bergen

We also have a huge international network that enables us to attract top competence, coaches and speakers on business development, innovation and methodology.

Our tool box is further strengthened through the Media Lab partners, DeloitteDigital, IBM og Sparebanken Vest. Through this collaboration our members are offered targeted workshops (e.g. IBM Watson Bluemix Labs) or help to run their innovation workshops or hackathons in the media lab.

IBM Watson & Cloud Workshop in the Media Lab

The Media Cluster has its own incubator for startups, also located in MCB. This is run by Bergen Teknologioverføring, and has of 2018 10-12 startups in their incubation program.

There are several other industry clusters and innovation environments in Norway that work on technology related to the media cluster. We work closely with these and ensure that our members can reap the benefits of this. Cooperating with such environments drives ­innovation in the Media Cluster companies and opens brand new markets and opportunities. The Media Cluster also develops so called Enabling Technologies, especially within information and communication. These are products and solutions also used in other sectors, e.g. health, the environment, energy, seafood, oil and marine industries.


Speed date between NCE Media and Marine CleanTech. 

In 2018, the Media Cluster is working on an exciting cooperation with one of the city's other industry clusters, NCE Tourism, in which "Vidden", the hike between Mount Ulriken and Mount Fløyen will be a test platform for media technology. Using sophisticated sensors and beacons spread across the mountain ridge, combined with AR technology, context and geolocation services, the project will transform Vidden into the tourist destination of the future. The technology is being developed in the Media Cluster. The project involves a number of our members, and your business can also take part.

The prototype in action on the Vidden.

NCE Media is the cluster's innovation driver, and was upgraded in 2015 to a Norwegian Center of Expertise under the program Norwegian Innovation Clusters. The cluster now comprises more than 100 members and has cutting edge competence in areas such as AR, VR, graphics and broadcast solutions. Several of the cluster companies are world-leading enterprises in their markets. 

As a member of the Media Cluster you’ll get access to all services and deliveries provided by NCE Media, and full access to Media City Bergen Media Lab.